When it comes to gaining a new client or consumer for your business, nothing beats a referral or, better yet, a Yelp customer review. Receiving a positive review carries a lot of weight. When your firm receives a negative review, you obtain knowledge that allows you to improve and build your business so that you can better serve your clients. As a business owner, Yelp offers tremendous value in terms of helping you develop your clientele and as a great marketing tool for attracting new clients.
Yelp’s Advantages
Having a Yelp business page has numerous advantages for attracting and retaining clients. Using Yelp for local small businesses and brick-and-mortar retailers should be a requirement. If you need to get started, Fit Small Business has an excellent step-by-step instruction on how to set up your business page, as well as an overview of the many options available. Yelp has over 130 million monthly users, which is extremely useful for increasing business exposure and gaining new consumers.
When it comes to building a brand, having an outstanding website is essential, but believe it or not, it isn’t the only way new consumers and clients will find you. If a potential consumer comes across your company and is interested in using your services or purchasing your products, they are likely to look at internet reviews to see what others have to say about you. In fact, 97 percent of people check reviews for local businesses, and 90 percent of people say positive internet reviews influence their purchasing decisions. Additionally, a one-star improvement in Yelp rating results in a 5–9% boost in income. As a result, obtaining those five stars is critical. People want to know that they will be treated with respect and receive excellent customer service, and they are willing to pay a premium for it.
When looking for a restaurant, vehicle repair, or even a digital marketing agency like ours, many customers turn to Yelp first. Having a high-quality Yelp page can help your business be discovered more easily. Caspian Services is a proud Yelp agency partner, and we’ve gotten stronger at assisting other businesses in their growth. Take our word for it, but don’t take our word for it. See for yourself by reading our Yelp reviews. We’re here to assist you with your digital marketing requirements. If you’re interested in collaborating with us, reach out to our team of professionals to learn more about how to get started with Yelp right away!